Ron Paul has been referred to as a conservative, a constitutionalist and a libertarian. He supports free trade, sharply lower taxes, smaller government, states' rights, national sovereignty, and a non-interventionist foreign policy, advocating a withdrawal from NATO and the United Nations. He voted against the USA PATRIOT Act, the Iraq War Resolution, and the Military Commissions Act of 2006. Paul supports reduced government spending, opposes the debt-based monetary system and seeks the gradual re-introduction of hard currency in the form of gold or silver. As congressman, he states that he has never voted to raise taxes or to approve an unbalanced budget. He has called for the abolition of the Internal Revenue Service and the federal income tax. Paul describes himself as "an unshakable foe of abortion" and opposes capital punishment, but stating that the individual states must be allowed to decide such issues in accordance with the 10th amendment.

Over the course of his 2008 presidential campaign, Paul has become popular on the Internet, being among the top Republican Internet search terms as measured by Hitwise, Alexa Internet, and Technorati. Despite having won four out of five of the 2008 GOP debates according to the results of online polls by the debates' sponsors, he has received relatively little name recognition from the mainstream media. In YouTube, he leads the other presidential candidates. His YouTube channel is one of the top 40 most subscribed of all time, with over 25,000 subscribers. While he places in the top tier in Republican straw polls, Paul has never polled higher than 3% among Gallup samples of voters leaning Republican.

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