Google Could Own the Internet

An Immodest Proposal

By

Willy Chaplin

June 23, 2008

A New Vision

The Web has a dire need for a standard way of representing language. Fortunately, such a standard exists and Google's engineers are obviously aware of it…UTF-8. The implementation of the translation API is VERY good, for speed as well as accuracy. However, Google could go further, and by doing so could capture an unassailable pre-eminence - not in the Web as it is - but in the Web as it must be in the future.

Suppose that Google were to make a deal with the Mozilla Foundation to take over development of the FireFox browser. Keep it open source, since that is in line with using the Web users themselves to speed development…but perhaps apply a bit more discipline to its development. Google could make UTF-8 the standard encoding, allowing no other.

This would mean that the majority of existing Web pages...now written in single byte codes in Western European languages...would be displayed properly, but also force the coming explosive development in the multi-byte world to follow that standard. Google could write page-translation applications to convert odd character representations into UTF-8.

Next, each user of the new and better FireFox would place in his or her options, the preferred language to browse the Web. Thereafter, (almost) EVERY page on the Web would appear in the browser in the preferred tongue. Those that were not originally in that language would be real-time translated into it. The language pairs that Google already supports would probably make this work for 99% of the pages on the Web. The same effect would also take place on Google searches.

Similarly, Google could make an email application that does a similar thing. That is, when an email is sent, it would contain only the sender's language. When it arrived, it would also contain a translation of that text into the recipient's preferred language.

Finally, following the lead of sites like FaceBook and MySpace, Google could use the methodology above to create the next step in group-formation applications. Only Google's would have built in real-time translation for EVERYTHING. Chat rooms would give each participant the opportunity to see all chatter in his or her preferred language. Indeed, while FaceBook has improved on MySpace, both are foundering on the two fronts. The first is what might be called “unanticipated side effects” of their designs. The amount of downtime each experiences…not to mention severe slowdowns…from excess demand on their servers is getting worse all the time. Furthermore, the language barrier has not even been attempted to be breached on either of these sites. Yes, you can say things in Turkish or Arabic…but so what if nobody outside Turkey or the Arab countries can read it? Google has the wherewithal…and I think the will...to make all this happen…and in a very short time.

Some ups and downs from my own experiments: